“One very very lonely calorie.”
Johan from the Zozoville Gallery painted three desperate calories for BBDO’s Pepsi Max advertising.
It’s fun to read the reactions to this campaign. This is my favourite comment:
“Ok, so it’s rather morbid and suicide is no joke. But the ad is clever and has some nice design, especially for pepsi. The amorphous lonely calorie (few ppl, at least in the States, can tell u what a calorie actually is) that no one will miss….c’mon, it’s clever! …altho this would never fly in the states”
http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/
Advertising Agency: BBDO, Düsseldorf, Germany
Creative Director: Toygar Bazarkaya
Art Director: Michael Plückhan
Artist: Johan Potma (Zozoville Gallery), Berlin, Germany
Copywriter: Kenny Blumenschein